Outdoor Impact - a new measurement standard for outdoor advertising.

Clear Channel is consistently working to advance the development of a unified outdoor currency, allowing us to systematically and independently validate the visibility and value of our advertising spaces for our clients. Through Outdoor Impact and the Outdoor Committee, the decision-making forum for the currency of outdoor media, we collaborate with other media owners, agencies, and advertisers to ensure a reliable metric.

The system is based on established research and methodology, where the industry collectively defines how measurements should be conducted and reported. Through new calculation models developed and anchored by Outdoor Impact, our product team continuously refines the currency, enhancing the detail and value of our data.

Outdoor Impact delivers, among other things:

• Updated travel data across all traffic modes, with separate calculations for each specific mode
• All non-public data verified by independent third-party sources
• Ipsos, our data provider, brings extensive experience with outdoor media in multiple countries

Find out more on Outdoor Impact’s website.

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